After drawing in over two million visitors across its international run, House of Dreamers has landed in London for the very first time, and it’s made quite an entrance.
Set inside Immerse LDN at Excel Waterfront, this is a full-scale immersive exhibition built around 16 interactive installations, designed by Italian artists Elena and Giulia Sella.
Think pastel dreamscapes, AI-powered technology, and a giant pink ball pit that will absolutely end up on your camera roll.
This whimsical experience sounds like it’s for kids until you’re standing inside it and realise it’s very much for everyone… yippee!
What is House of Dreamers?
House of Dreamers is an immersive exhibition that takes you through a series of experiential installations, each one designed to spark imagination and play into the idea of dreams in a literal, visual sense.
The experience lasts between 60 and 90 minutes, and every visitor receives a DreamBand on arrival, a wristband that unlocks personalised interactive touchpoints throughout the exhibition, so no two visits are quite the same.
The installations range from a fairytale forest with kaleidoscopic toadstools and light-projected waterfalls to cloud swings you can actually sit on, a Dream Machine, and an AI-powered room where your own animal sketches come to life and roam through digital landscapes.
It’s playful, it’s genuinely pretty, and it photographs extremely well… which, let’s be honest, matters.
The highlights
The Giant Pink Ball Pit
Possibly the most-Instagrammed room in the whole exhibition, and for good reason. It’s a massive pool of vibrant pink balls, and it’s exactly as fun as it sounds. Socks required.
The Fairytale Forest
It’s one of the more atmospheric installations… light-projected waterfalls, oversized toadstools, the works. It has a genuinely otherworldly quality that’s hard to replicate in photos, which is saying something for an exhibition designed to be photographed.
The Dream Machine
An interactive installation that uses AI technology to create a personalised experience based on your input. The fact that guests receive their AI-generated photos after the event is a nice touch. It extends the experience beyond the visit itself.
Cloud Swings
Exactly what they sound like. Ethereal white swings are suspended among cloud-like structures. A small detail that lands better in person than on paper.
Practical Information
Location: Immerse LDN, Excel Waterfront, Royal Victoria Dock, 1 Western Gateway, E16 1XL. The nearest DLR station is Custom House for ExCel, its pretty straightforward to get to, and on-site parking is available to book in advance if you’re driving.
Opening hours:
– Monday to Thursday: 10am to 7pm
– Friday and public holidays: 10am to 8pm
– Saturday: 9am to 8pm
– Sunday: 10am to 7pm
Last entry is 75 minutes before closing, so factor that in when you’re booking your slot.
Duration: 60 to 90 minutes.
Age: All ages welcome. Children must be accompanied by a paying adult, and toddlers aged 0 to 3 get a free add-on ticket (still needs to be added to your basket for health and safety headcount purposes).
Accessibility: The exhibition route is accessible for wheelchair users and visitors with reduced mobility, though some installations may be less suitable depending on specific access requirements.
Tickets and pricing
– Adult: £21.90 plus £1 booking fee
– Child (ages 4 to 12): £16.90 plus £1 booking fee
– Reduced fare (students 18+, seniors 65+, visitors with disability): £14.90 plus £1 booking fee
– Open ticket (any date and time): £27.90 plus £1 booking fee
– Family bundle (4 to 6 people, maximum 2 adults): £17.90 per person plus £1 booking fee
– Groups (5 to 19 people): £19.90 plus £1 booking fee
Tickets are available via Fever and are selling fast, so it’s worth booking in advance rather than chancing a walk-in, particularly on weekends.
Is House of Dreamers worth it?
For the price of a standard adult ticket, you’re getting 60 to 90 minutes of a genuinely well-designed immersive experience with personalised technology built in, not just a series of pretty rooms to walk through.
The DreamBand element and the post-visit AI photos give it a bit more substance than a typical exhibition, and the variety across the 16 installations means it holds attention for the full duration.
Rated 4.4 out of 5 from over 2,200 reviews, the consensus is pretty clear. Take that for what it’s worth.
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