Privacy Policy
Who we are
Squeeze London (“we”, “us” or “our”) runs squeezelondon.com, a London travel and lifestyle website. We’re the data controller for any personal information collected through the website, which means we decide how and why it’s used.
This policy explains what information we collect, why we collect it, who we share it with and the choices you have. It covers the website only. If you use the Squeeze London app, the app’s own privacy policy applies.
If you have any questions about this policy or your personal information, email us at info@squeezelondon.com.
What we collect and why
We only collect the information we need. Under UK data protection law, we must have a lawful basis for using your personal information, and the table below sets out each one.
| What we collect | When we collect it | Why we use it | Lawful basis |
|---|---|---|---|
| Name and email address | When you sign up to our newsletter | To send you our latest guides, news and recommendations | Consent (you can unsubscribe at any time) |
| Name, email address and message | When you contact us by email or through our contact form | To reply to you and handle your enquiry | Legitimate interests |
| Name, email address, comment and IP address | When you leave a comment on a post | To display your comment and protect the website from spam | Legitimate interests |
| Device and usage information, such as IP address, browser type, pages visited and time on site | When you browse the website | To understand how the website is used and improve our content | Consent, given through our cookie banner |
| Cookie and advertising identifiers | When you browse the website | To show adverts and measure their performance | Consent, given through our cookie banner |
| Affiliate click information | When you click an affiliate link | So our partners can credit us for referrals | Consent, given through our cookie banner |
We don’t sell your personal information, and we never ask for sensitive information such as payment details. If you book or buy something through a link on our website, that transaction happens on the partner’s website and is covered by their privacy policy.
Cookies
Cookies are small text files stored on your device when you visit a website. We use them to keep the website working, understand how it’s used, show adverts and track affiliate referrals.
| Type | What it does | Examples |
|---|---|---|
| Essential | Keeps the website secure and working properly, and remembers your cookie choices | WordPress, our cookie banner |
| Analytics | Tells us which pages are popular and how visitors find us, using aggregated data | Google Analytics |
| Advertising | Shows adverts and measures how they perform, and may personalise adverts based on your browsing | Journey by Mediavine and its partners |
| Affiliate | Records when you click an affiliate link so the partner can credit us | Travelpayouts and its partners |
| Embedded content | Content from other platforms, such as Instagram posts, Pinterest pins, YouTube videos or maps, may set their own cookies | Instagram, Pinterest, YouTube, Google Maps |
Apart from essential cookies, we only use cookies with your consent. When you first visit, our cookie banner lets you accept or reject them. You can change your mind at any time using the cookie settings link on the website, and you can also block or delete cookies through your browser settings. Blocking some cookies may affect how the website works.
Advertising
Adverts on the website are managed by Journey by Mediavine, a third-party advertising company. Mediavine and its partners may use cookies and similar technologies to collect information about your visits to this and other websites, so they can show you adverts that are relevant to you and measure how those adverts perform. You can control this through our cookie banner.
Who we share your information with
We only share personal information with trusted service providers who help us run the website, and only as much as they need. These include:
- our website hosting provider, which stores the website and its data
- our email marketing provider, which sends our newsletter
- Google, for website analytics
- Journey by Mediavine and its advertising partners, for adverts
- Travelpayouts and its partners, for affiliate tracking
- spam protection services, which screen comments
We may also share information if the law requires it, or to protect our rights, our readers or the website.
International transfers
Some of our service providers are based outside the UK, including in the United States and the European Economic Area. When your information is transferred outside the UK, we make sure it’s protected by appropriate safeguards, such as UK adequacy regulations or the International Data Transfer Agreement and standard contractual clauses approved by the UK government.
How long we keep your information
We only keep personal information for as long as we need it:
- Newsletter subscribers: until you unsubscribe, after which we remove your details from our mailing list.
- Enquiries: for up to two years after we last hear from you, in case you get back in touch.
- Comments: for as long as the comment appears on the website. You can ask us to remove it at any time.
- Analytics and advertising data: for the periods set by Google, Mediavine and our other partners, which are explained in their own privacy policies.
Your rights
Under UK data protection law, you have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that’s wrong or incomplete
- ask us to delete your information
- ask us to restrict or stop using your information
- object to us using your information based on legitimate interests
- withdraw your consent at any time, for example by unsubscribing from our newsletter or changing your cookie settings
- ask us to transfer your information to another organisation
To use any of these rights, email us at info@squeezelondon.com. We’ll respond within one month, and there’s usually no charge.
If you’re unhappy with how we’ve handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk.
Children’s privacy
The website is aimed at adults, and we don’t knowingly collect personal information from children under 13. If you believe a child has given us their information, please contact us and we’ll delete it.
Changes to this policy
We may update this policy from time to time, for example when we add new features or work with new partners. The latest version will always be on this page, with the date it was last updated at the top.
Contact us
If you have any questions about this policy or how we use your information, email us at info@squeezelondon.com.
You can also read our Terms of Use and Affiliate Disclosure.